CSI Content & Insight Innovation evaluation system

AdMaster's CSI (Celebrity Selection Index) is the first spokesperson selection and evaluation model in China based on real and effective fan, social media, search, and research data.

CSI helps brands find the best celebrity spokesperson for their needs, avoid spokesperson risk, and maximize ROI. It evaluates celebrities across 7 dimensions (onscreen activeness, search popularity, social popularity, online reputation, fan acquisition ability, sales power, and brand value increase power) in 3 categories (charisma, social influence, and brand asset).

AdMaster's celebrity database currently includes 1300+ individuals from various fields and is updated monthly.

CSI's
core features

  •           Comprehensively
            evaluate
    celebrity
          charisma, social
         influence, and
       brand value
    based
      on social, search,
    and research data
  •       Accurately measure
         authentic
    onscreen
       exposure, online
      reputation, and fan
    acquisition ability
  •          Analyze the
           commercial
    value
         each individual
        celebrity provides
       in
    their power to
     increase
    sales and
    brand
    value
  •        Use a combination of
          filters
    to search a
         growing
    database of
       1300+
    celebrities
     and find the
    perfect
    spokesperson
AdMaster SEI sponsorship evaluation system

The first solution of its kind in China, AdMaster SEI is an industry-leading system for predicting and measuring variety program, TV series, and e-sports/sports event sponsorship effectiveness.

SEI integrates social media, search, and research data into its model, accurately predicting and evaluating show sponsorship across 6 metrics (attention index, engagement index, recall index, relevance index, affection increase index, and purchase intention increase index) in 3 categories (show performance, brand connection, and brand profit). SEI takes all influencing factors into account to provide guidance for platforms and brands to partner and optimize.

Since its launch in 2015, SEI has accumulated data from 400+ programs and series, 2k+ sponsor brands, 20k+ sponsorship scenarios, and 300k+ research samples. Today, SEI is the leading third-party sponsorship evaluation model in the industry.

  • +

    SEI has accumulated data from programs and series

  • +

    sponsor brands

  • +

    sponsorship scenarios

  • research samples

SEI's
core features

  •              Using data from numerous
               sources, comprehensively,
             quantifiably evaluate
           sponsorship performance,
         overall content
        performance,
    content-
      brand synergy,
    and brand profit
  •         Rich, robust database and
           benchmark system based
         on
    data from 90% of
        popular
    variety shows
       and TV series,
    2k
     brands, and 300k+
    consumers
  •          Targeted multidimensional
            analysis that provides
           in-depth
    insight into how
         well shows
    perform
        among different
       audiences, averaging
     10k+
    samples for each
    measurement campaign
  •              Systematic, real-time,
                rapid data
    collection,
               displaying up-to-date
              sponsorship
            effectiveness for
    brands
          and advertisers, helping
          them optimize
        communication
    strategy,
       and guiding future
     content marketing
    strategy