Marketing Data Solutions

Ad Tracking & Measurement


A Comprehensive Ad Effectiveness Evaluation Platform

  • - Tracks over 10 billion data points every day for 800+ advertisers on 1000+ media platforms.
  • - Centralizes digital ad management and monitoring activities.
  • - Provides ad tracking data and effectiveness reports.
  • - Easily tracks impressions, clicks, views, iGRP, audience reach and more.
  • - Supports ad placement optimization.


An Enterprise-Grade Website Analytics Platform

  • - Identifies visitor source and click path allowing you to understand each visitor.
  • - Tracking supported on computer, mobile and app platforms.
  • - Multidimensional data analysis of multiple website performance metrics.


An Industry-leading Social Data Management Platform

  • - Real-time brand sentiment measurement and crisis alert system.
  • - Follower database helps brands increase target audience engagement.
  • - Supports multi-person management of WeChat and Weibo accounts.
  • - Data reports available online anytime, anywhere.

Data-Driven Optimization & Planning


An All-In-One Cross-Screen Budget Allocation & Media Optimization Tool

  • - Helps advertisers with multi-channel ad placement allocation and optimization.
  • - Covers the largest number of regions and screens in China.
  • - Easily exports KPI results in a single click.
  • - The only cross-screen reach solution in China to offer both real-time measurement and real-time alerts.


China's First Sponsorship Effectiveness Modeling Tool

  • - The industry's leading quantitative evaluation system for multi-source data.
  • - Evaluates a brand's sponsorship effectiveness on a weekly basis by looking at program performance, brand association and consumer commitment.
  • - Allows brands to optimize their sponsorship activities and plans future campaigns.


A Multi-Purpose Marketing Data Modeling System

  • eMix for Campaign Evaluation
  • - Measures the effectiveness of an ad campaign on increasing brand KPIs and calculates its ROI.
  • - Simulates different media allocation scenarios and identifies the optimal one that will maximize brand value.
  • eMix for Sales Optimization
  • - Analyzes the effect that different marketing activities have on e-commerce sales and calculates their ROI.
  • - Identifies the optimal marketing budget allocation on e-commerce platforms that will maximize online sales.
  • eMix for Customer Attribution
  • - Calculates the impact that different media or ad channels have on brand KPIs.
  • - Simulates different media allocation scenarios and how they affect brand KPIs, identifying the optimal allocation scenario.

Data Management


A First-Party Data Management Solution for Advertisers

  • - Seamlessly compiles data from trustworthy and reliable sources.
  • - Comprehensive data filtering ensures precise audience targeting.
  • - Multiple audience grouping and tagging options allow for more spot-on targeting.
  • - Easy integration with all major DSPs, ad exchanges and media platforms allows for full automation.
  • - Multi-dimensional data analysis, cross-tag analysis and audience profiling help you better understand your target consumers.


A Powerful & Easy-to-use Online Form Management Platform

  • - Create online forms from templates or make your own.
  • - Easily collect, visualize, analyze and share data.
  • - No programming skills required.
  • - All data is safely stored.


A Professional, Easy-to-use Online Survey Tool

  • - Easily create, edit and publish survey questionnaires.
  • - Save frequently used survey questions.
  • - Data is updated in real time.
  • - Easily export survey results.
  • - Strong survey question logic settings ensure that respondents are properly segmented.

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