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根据 AdMaster 2015双11消费者行为调研,你应该早就开始准备加入双11买买买的大战中了!今年中国消费者平均提早14天开始准备双11购物清单,有84%消费者预计参加双11购物狂欢节,参与率是历年最高;不仅如此,消费者对双11的购物预算较去年显着增加,且价格战已不是唯一的制胜点。移动端购物趋势愈发明显。有六成消费者关注京东,为阿里巴巴带来压力。

节后,AdMaster 将针对消费者实际行为,推出《2015年双11消费者行为研究报告》,请大家持续关注AdMaster 官方微信。
数据来源:AdMaster 移动端样本库

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AdMaster Leads the Way in Proactively Combating Online Ad Fraud and Promoting Accountability in Advertising Industry

BEIJING, Sept. 22, 2016, Shanghai -- In the first half of this year, up to 28% of the traffic in advertisers' digital campaigns was recognized as fraud, bringing serious concern about the integrity of the online advertising inventory the advertisers are buying, according to AdMaster's newly released "2016 Digital Advertising Anti Ad-fraud White Paper", which covers a big number of advertising campaigns in China by more than 500 advertisers from a wide range of industries in the time period between Jan 1st to May 30th.Read More>

Advertisers in China Would Increase Their Digital Marketing Budget by 17%, AdMaster Highlighted 9 Things Marketers Should Know in 2017

According to the latest mobile survey from AdMaster in December, China’s leading marketing data technology firm, advertisers in China said they plan to increase their digital marketing expenditure by 17% in average, while 59% of the respondents said they would increase the spending by more than 10%, even though China’s GDP growth in 2017 might turn in the lowest in the last 27 years.Read More>

Brands and data partners navigate China’s challenging digital market

Brands can overcome obstacles such as data silos and integrity of analytics by engaging data partners to enable them to “connect the dots” Read More>

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